Motivation in Building Your MLM: Why Your “Why” Matters

Your Why

MLM Business Motivation

If you want to be successful in your network marketing business, you need to know what you bring to the table. What is it about you that will make you a success in your MLM business?

Some examples of what you bring to the table might be:

  • You have a large network of friends
  • You have influence over the people around you
  • People respect you (personally or professionally)
  • You have a gift of getting people to open up to you
  • You have a lot of time on your hands
  • You are motivated to do whatever it takes (more about this in a minute)

Imagine your friend came to you and said they had an amazing opportunity that could give you financial freedom. What would you ask them?

The “What”

Most people would ask what they need to do. They may ask how much it costs. People who are particularly skeptical may ask what is wrong with the opportunity and may be concerned about what they have to lose if they were to get involved.

The “How”

Others may ask “how” questions. “How can I be successful?” “How have others been successful?” “How can I leverage my time and money to be successful?”

The “Why”

Very few people will ask the question “why?” “Why are you involved in this business?” “Why do I want to be involved in this amazing opportunity?” “Why do I want to be financially free?”

The most important ingredient to your success as a network marketer is your why. Your why keeps you going when all you seem to be getting are no’s. Your why keeps you going when the people in your organization don’t seem to be doing what they need to do to be successful (and oh, by the way, they’re why keeps them going in hard times as well!).

Know Your “Why”

Your why must be strong enough to motivate you to do anything to reach your goals. You could have all the time, money and influence to build a huge organization. But without a strong enough why, you could fail. On the other hand, you might not have a ton of time, very little money to invest and a small sphere of influence; but with a strong enough why, you will move mountains to fulfill your dreams.

The very first thing you should do when starting an MLM is sit down and write out your why. Cut out pictures and post them on your fridge so you constantly see why you are building the business you are building. Everyday look at your why – whether written on in pictures – to keep yourself going.

Know Your Team Members’ Why

Make sure you know the why for every person on your team. Remember, you are their leader. Have them share their why with you so that when they get down, you can help remind them why they are doing this.

Share your why with your upline leader. Ask them to remind you why you are doing this when things get tough.

I love this story. When my upline leader got started in the business, he talked with a woman in his office who said she wanted to buy her daughter a horse, but she didn’t have the money. He tried to share the opportunity with her and she turned him down. Several months later he overheard her saying she would do anything to get her daughter a horse. His response? “No you wouldn’t!” She was stunned. She looked at him and insisted that yes, she would do absolutely anything to get her daughter a horse. He replied by saying he had given her a way to get her daughter that horse several months ago and she wouldn’t even look at it. Today, her daughter has that horse.

Let your biggest why be your greatest source of strength.

What is your why? Share it with us below.


  1. Fantastic website! I saw it on Google and I need to say that your entries are informative and engaging. I’ll be coming again to read more posts shortly.

  2. Sandy says:

    If my problem was a Death Star, this article is a photon torpedo.


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